{"id":4154,"date":"2022-08-16T15:59:44","date_gmt":"2022-08-16T13:59:44","guid":{"rendered":"https:\/\/undsgn.com\/uncode\/?post_type=portfolio&#038;p=4154"},"modified":"2026-03-10T15:46:05","modified_gmt":"2026-03-10T18:46:05","slug":"designer-layout","status":"publish","type":"portfolio","link":"https:\/\/melancyan.com.br\/?portfolio=designer-layout","title":{"rendered":"Lar que Abra\u00e7a"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_image=&#8221;166341&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;5&#8243; uncode_shortcode_id=&#8221;164384&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;797244&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;fontsize-338686&#8243; uncode_shortcode_id=&#8221;323802&#8243;]Lar que abra\u00e7a![\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;110478&#8243;][vc_column width=&#8221;6\/12&#8243;][vc_custom_heading text_font=&#8221;font-136269&#8243; text_size=&#8221;h1&#8243; text_height=&#8221;fontheight-357766&#8243; uncode_shortcode_id=&#8221;144205&#8243;]Campanha &#8220;Lar que Abra\u00e7a&#8221;<br \/>\nLitoral Plaza \u2022 Dia das M\u00e3es[\/vc_custom_heading][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;532688&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;177259&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;123437&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;114094&#8243; subheading=&#8221;Litoral Plaza&#8221;]Cliente[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;117211&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;188794&#8243; subheading=&#8221;2025&#8243;]Ano[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;114429&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;158479&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;483455&#8243; subheading=&#8221;Campanha<br \/>\ndia das m\u00e3es&#8221; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243;]Servi\u00e7os[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; 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uncode_shortcode_id=&#8221;891277&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;189448&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;138482&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;632177&#8243; limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_custom_heading text_font=&#8221;font-136269&#8243; text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;104011&#8243;]A Campanha[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;189546&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;632177&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;581862&#8243;][vc_column_text uncode_shortcode_id=&#8221;206513&#8243;]<\/p>\n<p data-start=\"128\" data-end=\"318\">A proposta explorou o emocional de forma leve e sofisticada para sortear a transforma\u00e7\u00e3o completa de um c\u00f4modo baseado no conceito de Casa Saud\u00e1vel, em parceria com a arquiteta Gil Medeiros.<\/p>\n<p data-start=\"320\" data-end=\"655\">Mais do que premiar, a campanha teve como objetivo de criar conex\u00e3o emocional com o p\u00fablico, trazendo o lar como centro de acolhimento, encontro, descanso e templo para uma vida saud\u00e1vel. A a\u00e7\u00e3o foi ancorada em uma identidade visual leve, org\u00e2nica e sensorial, convidando o p\u00fablico a imaginar um ambiente onde o bem-estar \u00e9 prioridade.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;537856&#8243;][vc_column_text uncode_shortcode_id=&#8221;110978&#8243;]<\/p>\n<div class=\"uncoltable\">\n<div class=\"uncell no-block-padding\">\n<div class=\"uncont\">\n<div class=\"uncode_text_column\">\n<p data-start=\"657\" data-end=\"772\">A mec\u00e2nica foi clara e acess\u00edvel: a cada R$ 400,00 em compras, o cliente recebia um n\u00famero da sorte para concorrer.<\/p>\n<p data-start=\"774\" data-end=\"1027\">Combinando estrat\u00e9gia promocional, design afetivo e narrativa inspiradora, \u201cLar que Abra\u00e7a\u201d entregou resultados significativos em engajamento, al\u00e9m de refor\u00e7ar o posicionamento do shopping como agente de transforma\u00e7\u00e3o positiva na vida dos seus clientes.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; 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column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;113105&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;4&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;149980&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;671394&#8243; limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;194399&#8243; subheading=&#8221;Desenvolvimento do conceito \u201cLar que Abra\u00e7a\u201d, conectando bem-estar, acolhimento e vida saud\u00e1vel em uma narrativa emocional para o Dia das M\u00e3es.&#8221;]\u2e3a Conceito Criativo[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;188700&#8243; subheading=&#8221;Cria\u00e7\u00e3o da mec\u00e2nica da campanha com incentivo de compras (R$400 = n\u00famero da sorte), aumentando fluxo e engajamento no shopping.&#8221;]\u2e3a Estrat\u00e9gia Promocional[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;151042&#8243; subheading=&#8221;Constru\u00e7\u00e3o de uma est\u00e9tica org\u00e2nica e sensorial, com elementos naturais e atmosfera de conforto para refor\u00e7ar o conceito de casa saud\u00e1vel.&#8221;]\u2e3a Dire\u00e7\u00e3o de Arte[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;671394&#8243; 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